Nudges are designed to help people who want to make regular savings, but may struggle because life gets in the way.
It might be that we want to save but keep forgetting, or want to save but can't commit to a fixed regular amount because our outgoings change every month so it is difficult to plan. There are many reasons why saving can be tricky, even if we have the best intentions to try.
For many of us trying to put savings on auto-pilot is too complex. What we need are accurate reminders that are super-quick to act on, but with control. That is what we designed nudges for.